As an on-trade and event agency for Anheuser-Busch InBev, SPRAY Communication oversaw, among other things, the Night of Your Life and Taste the World projects. SPRAY therefore developed concepts and strategies for launching new product ranges onto the market and activating existing brands.

PROJECT: Taste The World Tour

CLIENT: Anheuser-Busch InBev Germany (Beck’s)

TASK: National product launch

DESCRIPTION: For the national launch campaign for the three new Beck’s premium varieties – Pale Ale, Amber Lager and 1873 Pils – SPRAY organised the Taste the World Tour event series for guests with an invitation at a variety of fashionable clubs and locations in Germany.

SERVICES: Strategy, concept, organisation, implementation, guest management

TARGET GROUP: Opinion makers, restaurant/bar owners, press

VISITORS: 10.000

LOCATION: Fashionable clubs and locations