As an on-trade and event agency for Anheuser-Busch InBev, SPRAY Communication oversaw, among other things, the Night of Your Life and Taste the World projects. SPRAY therefore developed concepts and strategies for launching new product ranges onto the market and activating existing brands.
PROJECT: Taste The World Tour
CLIENT: Anheuser-Busch InBev Germany (Beck’s)
TASK: National product launch
DESCRIPTION: For the national launch campaign for the three new Beck’s premium varieties – Pale Ale, Amber Lager and 1873 Pils – SPRAY organised the Taste the World Tour event series for guests with an invitation at a variety of fashionable clubs and locations in Germany.
SERVICES: Strategy, concept, organisation, implementation, guest management
TARGET GROUP: Opinion makers, restaurant/bar owners, press
LOCATION: Fashionable clubs and locations